U.S. Embassy Riyadh
Press Release – For Immediate Release
September 20, 2022
Premier American fashion designer Zeena Altalib to lead business workshops across the Kingdom
“Small businesses and start-ups are proving time and again to be the driving force of economic growth.” ~Zeena Altalib
The U.S. Mission to Saudi Arabia will host Zeena Altalib, founder and designer of a premier U.S. retail and fashion e-commerce company, to lead workshops supporting small and medium enterprises across the Kingdom. Ms. Altalib will lead the first workshop in Aljouf on September 25, then lead additional workshops in Riyadh, Makkah, Dhahran, Yanbu, and Alghat.
Ms. Altalib, an American business leader and consultant with significant experience advising small and medium enterprises, will lead the workshops for Saudi business owners.
The workshops will explore business models that support economic development benefiting local communities. Workshop participants will learn to use digital technology and electronic marketing to create small business opportunities.
The Kingdom of Saudi Arabia and the United States share a common commitment to fostering a vibrant entrepreneurship ecosystem that promotes innovation. As the Kingdom’s partner of choice, and in continued support of Saudi Arabia’s Vision 2030 goals, U.S. Mission programs encourage collaboration between Americans and Saudis to foster job creation and economic growth by promoting entrepreneurship and enhancing bilateral trade and commercial ties between our two countries.
Workshop series The Small and Medium Enterprise Roadshow is a collaboration between the U.S. Mission and regional Saudi partners the Abdulrahman Alsudairi Cultural Center (Aljouf and Alghat); the Yanbu Chamber of Commerce (Yanbu); the Saudi Businesswomen Association (Riyadh); the Makkah Chamber of Commerce; and Princess Jawaher Center (Dhahran). Our Saudi partner organizations will select workshop participants.